TikTok Has Spoken: 7 Key Buys That Are Replacing These Familiar "Dated" Trends in 2024 (2024)

At Who What Wear UK we take trend spotting very seriously, but often it can feel like a never ending spiral of trending looks. With the rise of "aesthetic" culture, we're presented with a new genre every week. Barbiecore, ladcore, mob wives and tomato girls, what happened to dressing for the individual? Somewhere between nineties minimalism and noughties maximalism I felt like throwing in the towel (but this is speaking as a low maintenance millennial). Realising that I may be stuck in my ways and looking for trends that were actually going to resonate with readers, I turned to TikTok for some Gen-Z insight on what feels fresh vs what feels "faddy", and the results were interesting.

1. DATED: BODYCON DRESSES

RATED: NIGHTIE DRESSES

Style Notes: I may be biased here, but any trend that celebrates comfort over confinement gets a huge thumbs up from me. Sure, bodycon dresses still have their place (and I have one figure-hugging Skims dress that comes out for every dinner date), but when it comes to the pieces we actually want to wear all day, every day, Tik Tok is taking inspiration from vintage nightwear and pulling on loose and languid, floaty white dresses that look like they could pass for PJs.

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2. DATED: PLAIN WHITE TEES

RATED: RUCHED TOPS

Style Notes: With buzzy brands like Peachy Den, Ganni, Nobody's Child and ASOS all backing the textured, ruched top, it's no wonder that Gen-Z are shopping the style in spades this summer. This low-maintenance, unsung hero is the epitome of "throw-on-and-go" style as it requires no ironing and no fussy styling, and unlike the plain white tee, this top is the point of interest in any outfit.

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3. DATED: HOTPANTS

RATED: JORTS

Style Notes: We were one of the first to call it—long denim shorts are officially the smash hit of the season, and given just how unpredictable the weather has been, this jeans-stroke-shorts combo ticks every possible box. Short shorts might have their place on the beach, but if you don't fancy flashing, this surprisingly elegant fit is ideal for the city too. Didn't think shorts could be office appropriate? Think again.

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4. DATED: WOOL SKIRTS

RATED: SHEER SKIRTS

Style Notes: Sheer clothing will always be a divisive trend, but if the runways have taught us anything, it's that gauzy layers always make their way back around just in time for spring/summer. After the popularity of 2023's sheer dress, and then of course, the mesh shoe, leaving little to the imagination is the high-fashion calling card, but I'm willing to bank on the see-through skirt having legs this year (pun very much intended).

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5. DATED: TENNISCORE

Style Notes: Whether it's "borrowed from the boys" or the "Euros effect", oversized and statement sportswear has skyrocketed over the last year. From Adidas trainers to Balenciaga tracksuits, fashion has to turned to sports for inspiration, and although we saw a short rise in discussion around the idea of "tenniscore" after the release of the Challengers movie earlier in the year, fans are still buying (and wearing) football shirts in droves on Tik Tok. Nail the look by opting for unexpected colours, and styling up with plenty of jewellery.

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6. DATED: VELVET

RATED: CROCHET

Style Notes: If summer makes you think of boho dresses, floppy hats and artisanal accessories, it's likely you already have plenty of crochet in your rotation. Many of us may already have a crochet cover-up or even a hand-crafted bag in our wardrobes, but Tik Tok goes one step further and suggests that hats, shorts, and even shoes could look better in crochet. If you can weave it, you can wear it, and although we're not ready to ditch our velvet Mary Janes or evening bags quite yet, there's no doubt that this warm-weather alternative is our preference during a heatwave.

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7. DATED: MINIMALIST TOP HANDLES

RATED: BAG CHARMS

Style Notes: Don't shelve your big leather bag quite yet! The bags themselves are not "out", but keeping things plain and simple certainly is. You know a trend has serious credentials when it makes it's way off Tik Tok, through Instagram, onto the streets and then in turn, back onto the runway, and searches for "Jane Birkin bag charms" are through the roof with users desperate to create the muse's chaotic bag energy. Pom-poms, ribbons, tags, toys and scarves, whatever your penchant, this is the opportunity to style your bag your way to make it unique—whoever wanted to blend into the crowd?

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